New install of SQL 2014 Std MSDN. Get "The SQL Server product key is not valid. To proceed, re-enter the product key values from the Certificate of Authenticity (COA) or SQL Server packaging."

Trying to install a new version of SQL 2014 Std 64 or x86. Installing on Windows 8.1Pro 64bit machine.

I get:

"TITLE: SQL Server Setup failure.
------------------------------

SQL Server Setup has encountered the following error:

The SQL Server product key is not valid. To proceed, re-enter the product key values from the Certificate of Authenticity (COA) or SQL Server packaging.

Error code 0x858C0017."

I looked at the summary log and that is the only error.

I made sure there were no other instances of SQL on this machine. Uninstalled all VS2013 and sql instances just in case. IF there is somewhere to check if a previous version or license is causing the issue, i would be glad to check.

Any help would be appreciated.